TikTok is introducing a new feature that allows them to lessen the amount of AI-created videos appearing in their timelines. This initiative comes as the platform disclosed that it presently contains more than 1 billion content made with AI.
Testing and Rollout
The update is undergoing trials over the following weeks before a widespread launch. This development aligns with a surge in AI content, driven by emerging AI video creators.
The Broader AI Trend
Studies have shown that nearly 10% of the quickest rising channels on a competing service only show clips produced artificially. A considerable share of this material is classified as low-quality AI content, a label for poor-quality, bulk-generated content that is often absurd or dreamlike.
“We know from our community that many people like content created using AI tools, ranging from AI artwork to educational videos, and we intend to provide users the power to increase or decrease of that, according to their own preferences,” said a platform representative.
Volume and Proportions
TikTok shared that there are presently 1.3 billion videos on its app labeled as artificially created. Collectively, more than 100 million videos are uploaded to the platform every day, making AI-generated material a minor part of its complete catalog.
User Control Features
Users will be in a position to limit or boost the volume of AI-generated videos they view by using the topic control feature in the application and selecting “AI-generated content”. Other topics that can already be modified under the tool cover news, fashion, beauty, and dance.
AI Disclosure Rules
TikTok’s guidelines oblige creators to identify lifelike AI-made content, and it bans malicious AI impersonations of celebrities or crisis events. Any authentic-looking AI-generated clip that is unmarked can be taken down under its community policies.
Furthermore, the platform will henceforth add an artificially created tag to content produced via its proprietary AI systems, or identified by an industry-wide initiative for spotting content made by AI. This step is designed to help prevent users from seeking to bypass the labeling process.
Responsible AI Funding
The platform is furthermore introducing a two million dollar AI literacy fund for professionals and groups to produce informative material about using AI responsibly. This initiative will support non-profit groups focused on teaching programming and robotics.
Platform Protection
The video-sharing app has defended its moderation strategy, amid debate over intentions to lay off hundreds of content moderators in the UK. The company is expected to cut a significant number of roles in its content moderation team in the UK capital, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.
A company official stated that people-led review would remain essential, but automated tools can safeguard staff by removing the most distressing content ahead of it gets reviewed by people. The platform reported a significant reduction in shocking and graphic content handled by safety staff over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to unsafe media as swiftly, which is the area in which a lot of the machine support is making a difference work at speed.”
